SEMrush PLA (Product Listing Ads)research, allows you to analyze the performance of an advertiser’s Google Shopping ad campaigns. PLA ads are displayed whenever someone searches for a specific product through Google that has a listing on an online shopping website. These reports are a powerful source of research for e-commerce websites and agencies that need to gather competitive intelligence.
The user manual will cover all of the reports on PLA that SEMrush has to offer. Jump to a section with the links below:
Who is it for?
How can you benefit from using PLA Research tool?
- Unveil your competitors’ keywords for PLAs
- Determine the positions of your competitors' shopping ads
- Analyze the keywords that trigger an ad
Why should you use this tool?
PLA research can give you the insight into what products your competitors are trying to sell online. This is vital information because it can open your eyes to where you are being outperformed.
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