SEMrush PLA (Product Listing Ads) research allows you to analyze the performance of an advertiser’s Google Shopping ad campaigns. PLAs are displayed when someone searches on Google for a product that has a listing on Google Shopping. These reports are a powerful source of research for e-commerce websites and digital advertising agencies that need to gather competitive intelligence on e-commerce competitors.
The user manual will cover all of the reports on PLA that SEMrush has to offer. Jump to a section with the links below:
How can you benefit from using PLA Research reports?
- Unveil your competitors’ target keywords for PLAs
- Determine the positioning of your competitors' shopping ads
- See the pricing of your competitor's products
- Analyze the keywords that trigger each ad
Why should you use this tool?
PLA research can give you the insight into what products your competitors are trying to sell online. This is vital information because it can open your eyes to where you are being outperformed.