After sending out a social media post, the next logical step is to track it and see whether or not it was actually a success. This is where the Analytics tab in the Social Media Poster will become your best friend.
The Analytics tab analyzes your LinkedIn, Facebook and Instagram (Instagram Business profiles) posts and audience. It can keep track of your total page likes, new page likes, and when your fans are online. It also includes breakdowns of your audience by country, language, and demographics.
Depending on which of your social accounts you are looking at, the widgets and data sets are going to adjust accordingly.
Historical Data in Social Media Poster
When you first connect your account, we can gather posts data back 60-90 days depending on the social network (it usually takes up to 2 days to gather all of the data, but this depends on the number of posts).
When looking at your Facebook profile, the analytics report keeps track of your total page likes, new page likes, and when your fans are online. It also includes breakdowns of your audience by country, language, and demographics
Measuring Growth and Spikes of Engagement
Pair this data with your internal Facebook analytics to get a full scope of how your posts are performing. Each of these data sets is accompanied by their own trend or bar graph so you can clearly see spikes of engagement and activity.
Pinpointing the day of any spikes can be a key to getting insight into what posts perform best. If you are seeing a theme that causes these spikes, it can help prepare a future campaign.
You can see the percent increase or decrease over the past 28 days directly to the right of the number of likes.
When Your Fans are Online & Demographics
As you scroll down the page you can see exactly when your fans are online. This is incredibly useful when planning out future Facebook campaigns because you're able to schedule your posts around the most popular times. This is broken down by both days and hours.
Further down the page, you can see a further breakdown of countries, languages, and demographics.
When you switch over to your Instagram Business profile you will notice a different set of widgets that corresponds with the type of data that IG tracks. This includes discovery, interactions when your fans are online, countries, languages and demographics.
The Discovery widget shows you the number of people that saw your content over the last month. This is a great way to see if your IG content is reaching anyone outside of your direct audience of followers.
Directly to the right is the interaction graph. Here you can see all of the actions that took place on one of your posts. These include profile views and clicks on CTAs like get directions, website, phone call and text message.
As you scroll down the page you will see when your fans are online and the breakdown for the most popular countries, languages, and demographics. You can expand on the countries and languages metrics by clicking the show all button at the bottom of their perspective widgets.
Finally, as a LinkedIn Business page, you can check how your LinkedIn posts are performing. With our analytics widgets, you get data on your page’s total engagement, followers gained, engagement rate, reach, impressions, country, job function, company size, and industry.
This data can help you see how you are engaging with your connections. It can also allow you to see the industry and jobs your audience is a part of. This can help you in the future by giving you an understanding of the types of content you may want to post on your LinkedIn profile.
Now that you understand how to use the tool, it's time to put it into action. If you haven’t already, make sure you set up your Social Media Poster now to streamline your social media process. Once you are comfortable using the Poster, be sure to track your competitors’ campaigns with the Social Media Tracker!