After sending out a post on your Facebook or Instagram Business accounts, the next logical step is to track it and see whether or not it actually was a success. This is where the Analytics tab for Social Media Poster will become your best friend.
The analytics report keeps track of your total page likes new page likes, and when your fans are online. It also includes breakdowns of your audience by country, language, and demographics.
Pair this data with your internal Facebook analytics to get a full scope of how your posts are performing. Each of these data sets is accompanied by their own trend or bar graph so you can clearly see spikes of engagement and activity.
Pinpointing the day of any spikes can be a key to getting insight into what posts perform best. If you are seeing a theme that causes these spikes, it can help prepare a future campaign.
You can see the percent increase or decrease over the past 28 days directly to the right of the number of likes.
As you scroll down the page you can see exactly when your fans are online. This is incredibly useful when planning out future Facebook campaigns because you're able to schedule your posts around the most popular times. This is broken down by both days and hours.
Further down the page, you can see a further breakdown of countries, languages and demographics.
Now that you understand how to use the tool, it's time to put it into action. If you haven’t already, make sure you set up your Social Media Poster now to streamline your social media process. Once you are comfortable using the Poster, be sure to track your competitors’ campaigns with the Social Media Tracker!