Your browser is out of date. The site might not be displayed correctly. Please update your browser.

YouTube Report Manual

The Social Media Tracker YouTube report allows users to track metrics on an audience (subscribers), activity (posting videos to YouTube), engagement (likes, dislikes, comments), and more for up to 20 YouTube channels at once.

Why should you use this report?

Almost 5 billion videos on YouTube are watched every day. Don’t you think your online brand should get a piece of that pie?

Because of the sheer volume of content on YouTube, it’s becoming harder every day for marketers to get their brand to stand out and grow their reach.

Think With Google suggests designing a YouTube content strategy that builds a “library” of videos over time. What are your brand values and what does your audience care about? The intersection between these two questions can be the foundation for a successful YouTube channel.

To understand what your audience cares about, you can track the other YouTube channels in your market or niche to see what engages their viewers the most. By gathering analytics on your competitors, you’ll become more informed when it comes to designing your own strategy.

Whether you want to build your overall brand in conjunction with your strategy on Facebook and Twitter, or you just want to showcase your product with helpful video demos or tutorials, finding the common ground between your brand and your audience will be key to your success.

How to use this tool to increase your YouTube channel’s reach

  • Set up the Social Media Tracker in a SEMrush project and add your YouTube channel’s URL and the URLs of your competitors in the setup wizard
  • Identify the videos posted in your niche with the likes, dislikes, comments, and views over the last 30 days
  • Compare and contrast engagement levels between you and your competitors
  • Find the most engaging videos posted by your competition
  • Discover the video with the most comments posted by your competition
  • Identify videos with high likes and dislikes
  • Compare how often your competitors post videos to YouTube

How to set up your YouTube report on the Social Media Tracker

When you’re configuring your Social Media Tracker, you’ll be asked to provide access to your platforms that you want to track. Click on the connect button under the YouTube icon to connect your account.

How to Measure Videos by Engagement

Under the Videos tab, you can analyze a table with all of the YouTube videos posted over the set date range. This date range can go back as far as 30 days and can also be customized to your liking.

By default, the videos are sorted by their published date. The table can also be sorted by any of the following column headers:

  • Posted - The date the video was published to YouTube.
  • Engagement rate - The total engagement per post divided by the company’s audience size.
  • Likes - The number of likes the video received on YouTube.
  • Comments - The number of YouTube comments the video received.
  • Views - The total number of views the YouTube video received.

To compare posts of all of your competitors at once, select “All profiles” from the company selector. Each post in the table can be expanded on where you can see a snippet of the YouTube video.

How to compare and contrast engagement levels between you and your competitors

To compare each competitor’s trend of posting, navigate to the Activity tab and scroll down to the Publishing trend compared to a competitor's line graph. This shows how many videos each channel publishes on YouTube on a daily basis. If your competitors are getting more engagement and growing their audience faster than you, it could be because they are posting videos on a more regular basis. This graph makes it easy to see how often your competitors post.

How to compare how often your competitors post videos to YouTube

To compare each competitor’s trend of posting, navigate to the Activity tab and scroll down to the Publishing trend compared to a competitor's line graph. This shows how many videos each channel publishes on YouTube on a daily basis. If your competitors are getting more engagement and growing their audience faster than you, it could be because they are posting videos on a more regular basis. This graph makes it easy to see how often your competitors post.

Below is a comparison of YouTube channels for five late-night talk shows (Jimmy Kimmel, Conan O’Brien, Jimmy Fallon, Seth Meyers and Stephen Colbert).

compare-publishing-trendFurther reading:
Advanced Hacks for YouTube SEO
The Ultimate Guide to YouTube SEO Success #semrushchat