The Social Media Tracker YouTube report allows users to track metrics on an audience (subscribers), activity (posting videos to YouTube), engagement (likes, dislikes, comments), and more for up to 20 YouTube channels at once.
Why should you use this report?
Almost 5 billion videos on YouTube are watched every day. Don’t you think your online brand should get a piece of that pie?
Because of the sheer volume of content on YouTube, it’s becoming harder every day for marketers to get their brand to stand out and grow their reach.
Think With Google suggests designing a YouTube content strategy that builds a “library” of videos over time. What are your brand values and what does your audience care about? The intersection between these two questions can be the foundation for a successful YouTube channel.
To understand what your audience cares about, you can track the other YouTube channels in your market or niche to see what engages their viewers the most. By gathering analytics on your competitors, you’ll become more informed when it comes to designing your own strategy.
Whether you want to build your overall brand in conjunction with your strategy on Facebook and Twitter, or you just want to showcase your product with helpful video demos or tutorials, finding the common ground between your brand and your audience will be key to your success.
How to use this tool to increase your YouTube channel’s reach
- Set up the Social Media Tracker in a SEMrush project and add your YouTube channel’s URL and the URLs of your competitors in the setup wizard
- Identify the videos posted in your niche with the total engagement, engagement rate, likes, dislikes, comments, and views over any set period of time
- Compare and contrast engagement levels between you and your competitors
- Find the most engaging videos posted by your competition
- Discover the video with the most comments posted by your competition
- Identify videos with high likes and dislikes
- Compare how often your competitors post videos to YouTube
How to set up your YouTube report on the Social Media Tracker
When you’re configuring your Social Media Tracker, you’ll be asked to provide the URLs of the social media pages you want to track. When adding a YouTube channel, you need to enter the channel ID URL into the setup wizard. Custom URLs and username URLs will not properly sync in the Social Media Tracker. A channel ID URL will have the subfolder /channel/ followed by a series of numbers and letters.
After adding the channel IDs of your channel and your competitors, you will be able to begin gathering data.
How to Measure Videos by Engagement
Under the Posts tab, you can analyze a table with all of the YouTube videos posted by your competitors over the set date range. By default, the videos are sorted by their Total engagement. The table can also be sorted by any of the following column headers:
- Posted - The date the video was published to YouTube.
- Engagement rate - The total engagement per post divided by the company’s audience size.
- Likes - The number of likes the video received on YouTube.
- Comments - The number of YouTube comments the video received.
- Views - The total number of views the YouTube video received.
To compare posts of all of your competitors at once, select “All profiles” (1) from the company selector. Each post in the table can be opened up on YouTube in a new tab using the blue pop-out box icon (2) or expanded to see the full description (3).
How to compare and contrast engagement levels between you and your competitors
If you want to compare how well you’re engaging your audience compared to the other channels you compete with, navigate to the Engagement tab. At the bottom of this report is a graph comparing engagement levels between all of the channels in your project. Sort by Total Engagement, change and growth % to compare which channel is engaging the most viewers with their videos.
How to compare how often your competitors post videos to YouTube
To compare each competitor’s trend of posting, navigate to the Activity tab and scroll down to the Publishing trend compared to competitors line graph. This shows how many videos each channel publishes to YouTube on a daily basis. If your competitors are getting more engagement and growing their audience faster than you, it could be because they are posting videos on a more regular basis. This graph makes it easy to see how often your competitors post.
Below is a comparison of YouTube channels for five late-night talk shows (Jimmy Kimmel, Conan O’Brien, Jimmy Fallon, Seth Meyers and Stephen Colbert).