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Keyword Research

Article

Keyword research is one of the most important steps in the SEO process. In order to take website traffic away from your competitors, you need to research the search vernacular of your market or niche and look for opportunities your competitors are missing.

With Semrush’s Keyword Research tools you can comb through our extensive keyword database and find the perfect target keywords that your website should go after. Here’s the list of tools you can use on Semrush to meet all of your keyword research needs:

  • Quickly find any keyword’s search volume, cost-per-click, competitive density, keyword difficulty, top ranking pages, and more - Keyword Overview
  • Calculate the difficulty of competing in organic search for a specific target keyword or group of keywords - Keyword Overview (Bulk Analysis)
  • Uncover millions of related keywords based on a single query - Keyword Magic Tool
  • Study a keyword’s related subgroups and topics by volume - Keyword Magic Tool
  • Find question-keywords related to your website and market - Keyword Magic Tool 
  • Gather additional ideas related to your target keywords based on the most popular relevant content on the web - Topic Research
  • Refresh metrics for your target keywords in real-time - Keyword Manager
  • Find out what keywords your competitors are ranking for and compare the keyword portfolios of up to 5 competing websites side by side - Keyword Gap
  • Identify the organic keywords that your website has that your competitors advertise on - Keyword Gap
  • Identify the organic keywords that your competitor has that have a low CPC to advertise on - Keyword Gap
  • Connect your Google Analytics and Google Search Console accounts into a single dashboard to analyze your site’s keyword performance and identify your “not-provided” keywords - Organic Traffic Insights
  • Build a perfect keyword list for your PPC campaign - PPC Keyword Tool
  • Import an existing Google Ads campaign plan and optimize your ad groups and campaign plan - PPC Keyword Tool
  • Quickly set negative keywords and export the campaign plan seamlessly to import into Google Ads Editor - PPC Keyword Tool

 

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