When you’re trying to optimize your website, a large part of your success depends on the accuracy of data you use to base your actions around. SEOs are often tasked with analyzing multiple sets of data over a number of different platforms, and it can become very time consuming switching back and forth between tabs just to get the right numbers together. Another common frustration from Google Analytics is that for a portion of your organic traffic, the keywords are labelled “not-provided.”
Organic Traffic Insights solves this problem by combining your Google Analytics, Google Search Console, and SEMrush data all in a single dashboard. The dashboard combines data such as click through rate, sessions and volume with organic keywords and rankings found by SEMrush and Google Search Console so you can uncover those “not-provided” keywords and get an overall look at your website’s organic traffic.
The user manual for this tool covers the following:
Who is it for?
- SEO Specialists
- Business Owners
How can you benefit from this tool?
Discover the keywords that represent the “not provided” keyword traffic in your Google Analytics account.
Pair with your Google Search Console to view the pre-click data such as impressions and position
Sort and Filter your Google Search Console list by keyword, clicks, impressions, CTR or position. Filtering these metrics isn’t available in GSC, so this feature will add a unique ability to your analysis.
Monitor how your position for a keyword compares to your competitors by sending keywords to the Position Tracking Tool.
View the data for all of the individual keywords that are being tracked to a specific landing page
Export landing pages and keywords from your Google Search Console account to manage all of your data in one report
Export your data to either an Excel or CSV document
When should this tool be used?
Looking for the keywords labelled “not provided” in Google Analytics: By connecting your Google accounts to this tool, you’ll be able to use SEMrush to identify the keywords that are “not provided” in Google Analytics. This way, you’re fully aware of all of the keywords that are bringing people to your website.
Analyzing an existing SEO campaign: When you have a campaign up and running you can use this tool to monitor the impact of your work in a comprehensive dash.
Why should you use this tool?
Organic Traffic Insights helps you better understand what is happening on your website and improve your SEO strategies based on traffic statistics. Trying to plan out an optimized SEO campaign can be incredibly difficult if you aren’t aware of your keyword portfolio.
This is why Organic Traffic Insights is so great - you can combine data from three powerful sources: Google Analytics, Google Search Console and SEMrush. With data you can trust, it's easier to adjust your SEO strategy accordingly. Getting data on those “not provided” keywords can give you that extra edge to help pass your competitor’s rankings.