If you didn’t already know, a backlink is a hyperlink pointing from one website to another. They’re consistently seen as a top ranking factor in Google’s search index and a great way to bring more traffic to a website. Because of their positive effect on SEO, link building (the process of acquiring backlinks for a domain) is one of the building blocks of digital marketing.
So how do you build links and manage a successful backlink profile? The first step is studying your competition.
If you can see your competitor’s top links and understand how they acquired them, you can try to do the same with your website. The Backlinks Analytics section on SEMrush gives you the ability to study a domain’s backlink profile and compare it to its competitors.
Backlinks Analytics toolset covers the following reports:
- Overview Report
- Backlinks Report
- Referring Domains & Referring IPs
- Indexed Pages
- Quick Batch Comparison
We also offer a Backlink Gap report that allows you to compare backlink profiles of multiple competitors side by side.
Who are these reports for?
How can you benefit from Backlink Analytics?
See how many backlinks your competitor has recently built and lost to understand how much they’re investing in link building
Compare backlink profiles of up to 5 domains at a time
Pull deep analysis by combining multiple filters
See your competitor’s top backlink partnerships
Find informational portals in your industry where you can acquire easy backlinks
Pull reports of a backlink profile’s geographic distribution and TLD (top-level domain) distribution
See your competitor’s top anchor texts to learn what product or service they’re most associated with by their backlinks
Identify the content on your competitor’s site that has built the most links
Compare the referring domains of up to 200 unique URLs or domains in a single report
Identify your website’s most recently lost backlinks
Identify your competitor’s freshest backlinks in the past month as well as their recently lost backlinks
Find unwanted backlinks and send them to a disavow file that can integrate with a Backlink Audit campaign on SEMrush to remove your association to any links that could lead to a Google penalty
Discover your top competitors based on similar backlink profiles with the Backlink Gap report
Why should you use Backlinks Analytics?
According to our ranking factors study, backlinks are still a top factor in Google’s organic ranking algorithm. So, link building and backlink maintenance should absolutely be a part of every SEO strategy.
Unfortunately, building links isn’t exactly a walk in the park. Sure, there are some easy ways to build links, but in order to compete with your market, it takes deep research, a PR-mindset, and persistent follow-ups to build links consistently.
SEMrush gathers new backlinks daily and adds them to our database, which is updated publicly every two weeks. This way, you can monitor any new and lost links within no more than two weeks from being created or removed.
As you manage a backlink portfolio, you can also use our Link Building and Backlink Audit tools from the Projects section. The Link Building tool offers an interface to manage an email outreach campaign from start to finish. Enter your domain or target keywords and SEMrush will generate a list of link building opportunities and a dashboard to manage your emails as you reach out to them with your pitch.
The Backlink Audit tool analyzes your backlink portfolio and shows you suspicious or toxic links that could potentially lead to a Google Penalty. From the tool you can add these links to a disavow list and send your disavow list to Google to remove your website’s association with the dangerous links.