Backlink Analytics on SEMrush give you the ability to study you and your competitors’ backlink profiles and make comparisons between multiple domains side by side. SEMrush gathers new backlinks daily and adds them to our database which updates publicly every two weeks. This way, you can monitor your competitor’s new and lost links within no more than two weeks from being created or removed.
The user manual for Backlink Analytics covers the following reports:
We also offer a Backlink Gap report that allows you to compare backlink profiles of multiple competitors side by side.
What are the top features in Backlink Analytics?
Advanced filters, sorting, and exporting
Competitors report for finding the domains that share the most similar backlinks as you
Quick comparison feature
Referring domains, IPs, and anchor text analysis
Quick batch analysis tool to compare backlinks between 200 unique URLs
Easy to see a competitor’s top performing pages in terms of acquiring backlinks
Why should you use Backlink Analytics?
According to our ranking factors study, backlinks are still a top factor in Google’s organic ranking algorithm. So, link building and backlink maintenance should absolutely be a part of every SEO strategy.
Unfortunately, building links isn’t exactly a walk in the park. Sure, there are some easy ways to build links, but in order to compete with your market, it takes deep research, a PR-mindset, and persistent follow-ups to build links consistently.
SEMrush gathers new backlinks daily and adds them to our database, which is updated publicly every two weeks. This way, you can monitor any new and lost links within no more than two weeks from being created or removed.
As you manage a backlink portfolio, you can also use our Link Building and Backlink Audit tools from the Projects section. The Link Building tool offers an interface to manage an email outreach campaign from start to finish. Enter your domain or target keywords and SEMrush will generate a list of link building opportunities and a dashboard to manage your emails as you reach out to them with your pitch.
The Backlink Audit tool analyzes your backlink portfolio and shows you suspicious or toxic links that could potentially lead to a Google Penalty. From the tool you can add these links to a disavow list and send your disavow list to Google to remove your website’s association with the dangerous links.