The Backlink Audit tool provides an in-depth look at your domain’s backlinks and helps in securing your SEO link building efforts from Google penalties. Backlinks are an important part in optimizing your SEO. But while good backlinks can have a positive impact on your SEO, poor backlinks can have the opposite effect. If Google sees suspicious backlinks pointing to your website, they may decide to penalize you for employing black-hat SEO tactics.
The user manual for Backlink Audit covers how to use each report in the tool. Jump ahead to any of the chapters below:
- Configuring Your Backlink Audit
- Auditing Your Backlinks
- Removing Your Backlinks
- Disavowing Your Backlinks
- Monitoring Your Lost & Found Backlinks
- Connecting With Majestic
- Connecting Google Analytics and Search Console
- Guide to Backlink Audit Anchor Texts
How can you benefit from this tool?
- Analyze your entire backlink profile and identify links that are putting your site at risk for a Google Penalty
- Determine what signals make a backlink suspicious with over 50 different toxic markers
- Reach out to site owners directly to remove bad backlinks and ask for broken backlinks to be restored
- Monitor new backlinks that are linking to your site as well as links lost. You can view both ‘lost’ and ‘found’ links that have appeared or disappeared over the past crawl.
- Connect your Google Search Console account, Google Analytics account, and even a Majestic account to upgrade the level of data in your tool
- Create a disavow file with your poor backlinks to send to Google and avoid a penalty
When should this tool be used?
Managing your backlink profile: Backlink Audit will assist you in managing your backlinks to ensure you that none of them are causing a risk of a Google Penalty
Auditing a client’s backlink profile for any prior suspicious activity: If you’re an SEO agency with a new client, you’ll want to get background on their past backlinks. This is a great tool to use to see if they acquired any suspicious links in the past and if you should disavow any of their links to help them dodge a penalty from Google.
Why should you use this tool?
If you find that you have several backlinks that are putting you at risk of a penalty, you can use the Backlink Audit Tool to remove and disavow bad links and keep your backlink profile clean.
Disavowing links will tell Google not to take these links into consideration when ranking your domain. By integrating with Google Search Console, Google Analytics and Majestic you are able to manage all of your links in one place. This saves you time when managing your links!