This article is intended to explain what (not provided) keywords in Google Analytics mean and why you should be aware of them, how one can uncover these keywords using their Google Analytics (GA) and Google Search Console (GSC) accounts, and how this complicated workaround can be simplified and replaced by using Organic Traffic Insights, the tool designed to be a (not provided) solution.
What is a (not provided) keyword?
How to unlock (not provided) keywords using Organic Traffic Insights
How to unlock (not provided) keywords using Google Analytics and Google Search Console
Separate GA and GSC workaround
Integrated GA and GSC workaround
In October 2011 Google started encrypting search data to make search more secure for users and restricted access to keywords that attract visitors to a website in GA.
Before this update, a website owner could easily see the exact organic keywords that were driving the most search traffic to a particular page. This allowed you to know what people were searching for and correct your SEO strategy right away.
Now, your GA account shows up to 99% of the keywords you rank for as "not provided".
There is a way to find these keywords if you combine your GA data on landing pages and GSC data on search queries and cross-reference the reports. The beauty of Organic Traffic Insights is that this tool can do the workaround automatically.
Our (not provided) solution automatically merges data from your GA & GSC accounts and the SEMrush database into one place, saving you the time and effort of going through these workarounds.
In more detail, Organic Traffic Insights:
The number of landing pages available for analysis depends on your SEMrush plan.
Even if you don’t have a GSC account, Organic Traffic Insights helps you disclose (not provided) keywords using information from the SEMrush keyword database!
Let’s see how it works in just one click.
Without using SEMrush, there are two workarounds to uncover these keywords using GA and GSC:
Let’s see how they work step by step.
If you’ve integrated your GA account with GSC, go to Google Analytics> Acquisition > Search Console > Landing Pages. Click on the landing page you want to discover keywords driving traffic to. Now you have access to your (not provided) keywords, with some exceptions.
Some queries are still restricted and shown as “other.” Google defines these as search queries that are either made infrequently or contain sensitive or personal information. As a result Google won’t disclose them. Unfortunately, there is no clear way to unveil the “other” keywords at this time.
To get more tips on how to work with Organic Traffic Insights and benefit from the extensive filtering options, head to this manual.
Check out more Google Search Console techniques to improve your webpage performance.