Advanced Search Operators (ASOs) are special commands used on search engines to return results that are more relevant and specific. You can use Google search operators for all kinds of Internet research - personal or professional.
They are valuable in content marketing and SEO for finding content, looking for a specific blog post, or a site audit. These operators focus the scope of your search to only show pages for a specific site, find exact titles, or exclude words or phrases from the results.
To use an ASO in Google search, simply enter the ASO with a colon followed by your specific word or phrase.
Here are 6 of the simplest google advanced search operators to know:
Each of these can be used in the Link Building tool when you’re configuring the tool to gather prospects. Let’s take a closer look at how each operator works and what they can do:
You can use this operator to find webpages with specific words in the URL.
If you search [ inurl:print site:www.tesla.com ] on Google, you would find pages on tesla.com in which the URL contains the word “print.”
This search query would be helpful for finding pdf files in the directory or folder named “print” on the tesla.com website.
The query [ inurl:tesla cars ] will return results that mention the words “tesla” in the URL and “cars” anywhere in the document.
This operator helps you find a specific URL that contains a set of words. For example, [ allinurl: mining faq ] will return only documents that contain the words “mining” and “faq” in the URL. An example would be “www.bitcoinmining.com/faq/”.
This operators helps you find blog posts by limiting the search results to pages that are on blog URLs or subdomains. For instance, [ blogurl:wordpress ] will show you blog articles that also have “wordpress” in the URL.
This operator helps you find articles with a specific word in the title. For example, [ flu shot intitle:help ] will return documents that mention the word “help” in their titles and “flu” and “shot” anywhere in the document (title or not).
Slightly more specific than intitle, this operator restricts results to only those containing all the query terms you specify in the title.
For instance, [ allintitle: delete facebook ] will show only results that contain both the words “delete” and “facebook” in the title.
This operator restricts results to a site or specific domain. You can enter a domain name or a TLD to hone in on a specific site or type of site.
In SEMrush’s Link Building Tool, you can generate prospects by providing keywords, competitors, linking brand mentions, or uploading prospects manually. To make your keyword-based prospects even more relevant to what you want, you can take advantage of using advanced search operators in the tool’s configuration steps.
To drill into the analytical data and find more prospects for your link building campaign, go to the Prospects tab in the Link Building Tool. Then go to the Keywords section and click on ‘Add’. In the modal window you will be able to edit your list of already existing keywords, and type in your ASOs. You can add 10 keywords and 10 ASOs.
Start reading the Link Building Tool user manual here.