Knowing everything about what you purchase is very important to make full use of the product. You wouldn’t want to buy a car without knowing all of the features it offers and how they work, right? The same goes for your SEMrush account.
Please note: to check how much of your limits you've used throughout the month, you can go to the Subscription Info page under the account profile menu.
Follow these articles for information on limits of each area of SEMrush.
Within our reports in just a few clicks, you will get the right keywords for your campaigns, uncover your competitors, and gather all of the analytical data you’ll need.
The first big difference between the subscription plans for the Domain Analytics and the Keyword Analytics is the limits for the number of Requests per day, and the number of Results per request.
Plans & Prices
A Request basically serves as a search. If you typed in a domain and were redirected to the Domain Overview, that would be one request.
However, if you were to click on the traffic number listed under Organic Search from the Domain Overview, this would then be the second request. Each time you go to a different report within SEMrush, that counts as an additional request.
Results are what show up for your query. For example, if you go to the Organic Positions report for a domain, each keyword would count as a result. Same goes for the exports, you would be limited to the number of results available for your subscription plan.
Plans & Prices
Access to Traffic Analytics data based on your subscription is as follows:
Free subscription without Competitive Intelligence add-on: Limited access to the Overview report and Audience Overlap (free accounts can make 10 total requests/day between all SEMrush reports) and all remaining reports can be viewed using our 3 sample domains.
Paid subscription without Competitive Intelligence add-on: Ability to enter queries into the Overview report and Audience Overlap. All remaining reports can be tested using our 3 sample domains.
Paid subscription with the Competitive Intelligence add on: Complete access to all Traffic Analytics data, reports and features. This includes:
Free subscription without Competitive Intelligence add-on: Limited access to the Overview report (free accounts can make 10 total requests/day between all SEMrush reports). No historical data.
Paid subscription without Competitive Intelligence add-on: Ability to enter queries into the Overview report. No access to historical data
Paid subscription with the Competitive Intelligence add on: Complete access to all Market Explorer data, reports and features. This includes:
Traffic Sources filters
Market Traffic graph
Relevant Sites report
Relevant Sites report export
Narrow focus report
Traffic Analytics also offers you its very own API that functions separately from a SEMrush subscription.
Our Projects section serves as a valuable resource for any digital marketer. Through various tools offered within the Projects interface, users can find powerful information to effectively structure their digital marketing campaigns.
Based on your subscription level, you are only allowed a certain number of Projects:
Share projects with your colleagues for dynamic and transparent cooperation.
You can always delete a project to free up space for a new one, but keep in mind that you will lose all of the previously collected data.
The Maximum number of pages that can be crawled in a single audit:
- Free: 100
- Pro: 20,000
- Guru: 20,000
- Business: 100,000
Pages to crawl do not roll over each month, however, they reset on the 1st of the month.
Once you use up your total amount for the month, you would either need to wait until next month for your limits to be reset, expand your limits, or to upgrade your account to receive more pages. When conducting your Site Audit campaigns, you will want to keep this in mind so that you don’t waste your limits.
Since page load speed has a great influence on user experience and is a ranking factor for Google, you can see why AMP becomes an important platform for e-commerce and advertising.
You will also want to keep these limits in mind when doing your reporting. If you ever run out of keywords you can always remove individual keywords, remove any projects, buy more keywords, or upgrade your account.
Cannibalization Report is included in the Guru or higher subscription plans. It allows you to detect the pages that compete for the same keywords and search rankings and lose positions due to this competition.
Multi-targeting is available to our users with a Guru or higher subscription plan, and allows users to gather rank tracking data for multiple devices and locations simultaneously within the same project (for example, Desktop vs Mobile).
Please note: When you add another location or device to your campaign, your account is charged separately for the keywords in the second location.
So, a Project tracking the same 10 keywords in 3 different locations costs 30 keywords from your account limits.
If you want to get optimization ideas for 100 keywords 10 times a month you will be spending 1,000 SEO ideas units. Your limit refreshes each month on the 1st of the month.
Please keep in mind that this tool shares its limit of keywords (labelled as SEO Ideas units on your Subscription Info page) with SEO Writing Assistant and SEO Content Template. Every target keyword that you enter into one of those tools will also count against the same pool of limits (10 for a Free account, 500 for a Pro account, and so on). More info on SEO Ideas units can be found in the SEO Ideas units section of this page.
SEMrush offers multiple tools for content marketing. In addition to auditing your content and tracking its performance, you can use SEO Content Template for creating SEO-friendly content from scratch.
Topic Research is a smart tool for content ideation in a creative and informed way, but please note that Free users and users on Pro will only be able to use it twice. Guru and Business users have unlimited access to topics.
Marketing Calendar lets you organize a team’s marketing plans. This tool is available on our Guru and Business levels of subscription. While with a Guru you could manage just one calendar at a time, with a Business you could manage an unlimited number of calendars.
Additionally, Business accounts can share Marketing Calendars with “read-only” access as well as “edit” access, but Guru accounts can only share calendars with “edit” access.
Brand Monitoring scours the Internet every day for any mention of a word or phrase that you want to track and lists the mentions in an organized feed. You can use it to follow mentions of your brand name or any relevant topic.
If you have a Free you can use Brand Monitoring for 1 project to see mentions on Web for 1 day in 1 location for 1 keyword. Pro you can use 3 projects but are still restricted to the other limits.
Guru you are upgraded to 15 projects with 5 locations and 3 keywords per campaign. Business you get 25 projects with 10 locations and 5 keywords per campaign.
Both Guru and Business accounts get access to Web, Forums, Twitter, and Instagram. As well as months of historical mentions data (3 and 6 months), sentiment analysis, statistics report, filtering and exporting.
SEO Content Template analyzes your top competitors for your target keywords and provides you with recommendations for creating winning content. While with a Free you can create 1 template with 10 keywords, Pro accounts are upgraded slightly with 1 template with 30 keywords.
On a Guru and Business, you get unlimited templates with 30 keywords per template. However, each account level takes these keywords from your SEO Ideas limits. This means that the maximum possible number of keywords on Free is 10, Pro 500, Guru is 800 and on Business it's 2,000.
SEO Writing Assistant is a browser extension that integrates SEO Content Template recommendations in your Google Docs (it also functions as a WordPress plugin). It’s possible to use it once with a Pro and a Free account. Guru and Business also give you additional plagiarism checks (5 and 10) as well as tone of voice checks.
SWA limits are the same at each account level as SEO Content Template limits.
Content Audit - Allows you to audit a website's content by analyzing subfolders of a website and find the pages that need improvement. Free and Pro users are limited to 50 pages to audit. Upgrading to Guru and Business gives you 20,000 pages to audit and detailed GA and GSC data since the publishing date.
Post Tracking - Gives content marketers a way of measuring the success of their external content. Free and Pro users can track 5 pages while Guru and Business users can track 50 pages.
On Page SEO Checker
SEO Content Template
SEO Writing Assistant
The limits for each account level is:
Free: 10 units*
The reason these tools share the same unit is that they all operate when you enter a target keyword or set of keywords into them.
On Page SEO Checker pairs keywords with landing pages of your site to generate recommendations to improve the SEO of the pages. Every time you pair a keyword with a landing page, it costs 1 unit. If you pair 2 keywords to a landing page, it will cost 2 units.
SEO Content Template takes a target keyword and location and generates a template for SEO content aimed at ranking on Google’s first page for that keyword. Every keyword entered in this tool will use 1 SEO Ideas unit.
SEO Writing Assistant is a Chrome add-on that integrates an SEO Content Template with Wordpress or Google Docs that grades your draft of a piece of content according to our SEO Content Template recommendations. It also powers the Quick Checker tool in the second tab of SCT.
Every time you enter a target keyword for a piece of content attached to SEO Writing Assistant, it will use 1 SEO Idea unit.
Please note that these two tools (SCT and SWA/Quick Checker) share units.
The general rule to keep in mind is that one keyword entered into any of these tools = one SEO Idea unit.
If your monthly limit is 500 units and you generate 10 SEO Content Templates (with 1 target keyword per template) and enter 100 keywords into On-Page SEO Checker, your monthly limit would remain at 390 units.
Please note: With a Free account, you are given 10 SEO Idea units, but will be limited to only 1 SEO Content Template or SEO Writing Assistant. This limit will be for the lifetime of your account and will not refresh monthly.
Therefore, with a free account you can:
- Use all 10 SEO Idea Units by tracking 10 keyword-page optimizations with On-Page SEO Checker
- Create 1 SEO Content Template, track 1 keyword for the template and then use the remaining 9 units for On-Page SEO Checker
- Connect SEO Writing Assistant to 1 document, tracking 1 single keyword, and then use the remaining 9 units for On-Page SEO Checker.
*The number of keywords you track in your SEO Writing Assistant document or SEO Content Template will determine the SEO Idea usage.
The number of keywords you can export with CPC and volume data is limited by your subscription:
Please note: you can export as many keywords as you have in a PPC Keyword Tool campaign. However, you will only be able to export CPC and volume data for the amount available with your plan. For example, a Pro account could export a PPC Keyword Tool list with 600 keywords, but only the first 500 (based on campaign and alphabetical order) would have CPC and Volume data. The remaining 100 would just be exported as keywords without any further metrics.
Plans & Prices
The limits for the Keyword Magic Tool are as followed:
Reports per day
Free - 10
Pro - 3000
Guru - 5000
Business - 10000
Results per report
Free - 10 in the user interface, 0 in export
Pro - 10000
Guru - 30000
Business - 50000
Reports per hour
Free - 10 per day
Pro - 100
Guru - 100
Business - 100
Keyword Manager Lists
- Free - n/a
- Pro - 50
- Guru - 50
- Business - 50
Keyword Manager (Refresh Keywords per month)
Free - n/a
Pro - 250
Guru - 1000
Business - 5000
Here are the limitations for scheduling your reports by package:
*It's important to note that Branded and White Label reports are now available in our Agency Growth Kit add-on.*
With a Free, Pro, or Guru account, you will be limited to only 10 rows of results when you query a report in this tool.
With a Business account, you will have full access to PLA Research reports. These reports include a PLA Positions report, Competitors report, and copies report (for seeing your competitors’ actual PLAs).
Display Advertising is available to all users but Pro and Guru accounts have limited access to a Business account. Below are the features that you get when you upgrade to Business.
Time Period Filtering (7 days, 15 days, 30 days, 90 days and all time)
Monthly Visits column in the Publishers Report
5000 Keyword Report Results (opposed to 10 for all other levels)
Exporting the Keyword Report
Semrush users can also access Traffic Analytics API (Basic or Extended) as part of their paid subscription, allowing them to pull the data listed below for up to 5 domains in a single request.
By understanding your account's features and capabilities, you will have a stronger hold on the data we offer. You can use SEMrush for free with limited functionality, or choose one of the three main plans: Pro, Guru, and Business. Please find the pricing for each plan here.
If none of these plans fits your marketing needs, contact us to create a flexible custom plan.