The central difference between our service and Google Analytics is that Google Analytics is an internal service for studying your own website, while SEMrush is an external service for studying another company’s’ website.
Since you can’t get into another site’s internal statistics, we offer the next best thing.
SEMrush Traffic Analytics is based on petabytes of clickstream data that comes from multiple proprietary and 3rd party data sources, SEMrush’s proprietary AI and machine learning algorithms and Big Data technologies.
The data is accumulated and approximated from the user behavior of over 200 million real internet users and over a hundred different apps and browser extensions. We offer our "estimated accuracy" metric at the top of the report so you can gauge how accurate the reported numbers are.
If you only want to analyze your own website traffic without comparing it with others, we recommend to refer to your own Google Analytics.
SEMrush is intended for market research and competitive analysis - you’ll never get to look inside the Google Analytics of your top competitors, partners, media outlets or prospects - but our tools and reports offer the closest look you can get.
All numbers in SEMrush Traffic Analytics are perfectly comparable, meaning you can match two or more websites in the tool and see how their metrics differ from each other in %.