SEMrush Traffic Analytics is a market intelligence and competitive research tool that provides estimations of any website’s desktop and mobile traffic. It can help you spot your rivals' strength and weaknesses, evaluate a new market or niche, and even build a successful media buying strategy.
The tool will help you see where a website’s traffic comes from; how their audience engages with their site; what devices visitors prefer to use; how multiple websites’ audiences overlap and much more. The market intelligence insights found in Traffic Analytics makes it one of the most powerful tools on SEMrush for market researchers, marketing managers, business development teams, and sales teams.
Estimates of total website traffic to any domain and its subdomains
Visits, unique visitors, pages/visit, average visit duration, and bounce rate analysis
Geolocation-based web traffic analysis
Top “destination sites” that users visit directly through hyperlinks on the analyzed domain
Historical data back to April 2016
Mobile/desktop and total traffic
Comparison for up to 5 domains
- Traffic Analytics Overview Report
- Benchmarking and Comparing Multiple Websites
- Traffic Sources Report
- Geographic Distribution Report
- Destination Sites Report
- Subdomains Report
- Exporting Traffic Analytics to Google Sheets with API
- How to Benchmark Opportunities for Growth
- How to Build an Effective Media Buying Strategy
- How to Monitor Market Trends
Why should you use this tool?
Traffic Analytics is a tool for uncovering any website’s traffic strategies and successes. It’s broken down into 5 subreports (tabs): Traffic Overview, Traffic Sources, Geographic Distribution, Destination Sites, and Subdomains. The data in these reports offers quick insights and thorough analysis on the competition and market. You can read more on each subreport in the user manual (links at the bottom of this page).
Data Behind Traffic Analytics
Traffic Analytics reports are based on petabytes of clickstream data that comes from multiple proprietary and 3rd party data sources, SEMrush’s proprietary AI and machine learning algorithms and Big Data technologies. The data is accumulated and approximated from the user behavior of over 200 million real internet users, and over a hundred different apps and browser extensions are used to collect it.
As Traffic Analytics data is not obtained from any website’s internal analytics, the numbers you see here might differ from what you see in your Google Analytics or similar trackers you use. However, if you want to analyze only your own website traffic without comparing it with others, we recommend to refer to your own Google Analytics.
All numbers in SEMrush Traffic Analytics are perfectly comparable, meaning you can match two or more websites in the tool and see how their metrics differ from each other in %.
Traffic Analytics has some limits depending on the level of your subscription. For the reports that are unavailable at lower subscription levels, you can analyze 3 sample domains (ebay.com, amazon.com, and searchengineland.com) to see how the reports work.
- Free: ability to view 10 Overview reports per day and ability to view deeper data on the 3 sample domains only.
- Pro and Guru: Unlimited access to Overview report and ability to view deeper data on the 3 sample domains only.
- Business: Complete access to all reports (tabs), including historical data, geo location, and device type (mobile/desktop) filters.
Mobile data: Mobile data can be viewed in Traffic Analytics with a Business subscription by selecting the device type at the top of the report. Mobile Traffic Analysis can be conducted in the Overview tab, Geographic Distribution tab, and Subdomains tab.
Please note: Traffic Sources and Destination Sites reports cannot present mobile data at this time.