How is Personal Keyword Difficulty (PKD) calculated?

The Personal Keyword Difficulty (PKD) metric answers how difficult it will be for the specified domain to reach the top 10 of the SERP for the specified keyword. The higher the metric value, the more difficult it is.

Personal Keyword Difficulty differs from Keyword Difficulty because Keyword Difficulty initially does not consider which domain you are conducting keyword research for and shows an average estimate across the industry. At the same time, PKD evaluates the difficulty of promotion specifically for your domain.

Personal Keyword Difficulty is calculated using our proprietary AI algorithm. It assesses the thematic relevance between the domain you've entered and the keyword, considers the competition level within the topic, and considers metrics of your domain and those of competitor domains present on the SERP.