Studying a Competitor’s Subdomains Manual

The Organic Research Subdomains report allows you to see the organic traffic, traffic %, and keywords that contribute to a domain’s subdomains.

If your competitor has multiple subdomains on their website, this is a great way to see which are the most effective in search. By default, the subdomains with the most estimated traffic will be listed at the top, but you can also sort to find the subdomains with the highest number of keywords.

subdomainsTo see all of the keywords from our database that the subdomain has organic rankings for, click on one of the numbers under the Traffic % or Keywords column. This will open a special Positions report showing just the keywords and positions for the subdomain.

analyzing-subdomainsAnalyzing your competitors on the subdomain level gives you insight into their content strategy. Do they have multiple successful subdomains? Or is most of their traffic going to their root domain, with only some specific traffic going to a few subdomains? You can find out quickly and easily here. Use this data to determine how effective a subdomain-based SEO strategy can be in your market.

If you want to analyze how your competitor sends paid traffic to their subdomains, use the Advertising Subdomains report.

A common alternative to using subdomains for website organization would be using subfolders. To analyze your competitors subfolders, you should use the Positions report and add an advanced filter for “URL Containing” and enter the name of the subfolder in the filter (see below).


You can export a domain’s list of subdomains with the export button at the top right of the report. Exports can be excel files, CSV, or CSV semicolon, and you can choose the number of rows that you want to export from the “Export first ___” dropdown.