The Organic Research Competitors report is great for identifying the main websites that a domain is competing with for organic search engine traffic.
Get started by entering your domain or the domain of a competitor into the search bar. SEMrush will then populate a list of domains that rank for the same organic keywords as the domain you’ve queried and, therefore, compete for the traffic that these keywords can bring to a website.
Much like the Positions report, the first thing you’ll see listed will be the number of keywords, estimated monthly traffic, and the estimated cost of that traffic. To the right of these numbers, however, will be a unique graph displaying the main competitors of the domain plotted according to their number of organic keywords and traffic. If you click on any of the circles, you’ll be directed to a Domain Overview report for that domain.
Scroll down in the report to see the complete list of domains that are competing with the domain you queried. The domains will automatically be ranked by competition level, which is based on the analysis of the number of keywords of each domain, and the number of the domains’ common keywords. The more keywords two domains share in common, the more likely they are to compete with one another.
While the report automatically sorts by Competition Level, you will also have the ability to sort by the number of Common Keywords between the two domains.
The reason you may see a difference between these two sorting orders is that sometimes two websites could have a high number of keywords in common, but not a similar level of overall keywords.
For example, see in the image above that while eBay has fewer common keywords with Amazon (5.7m) than YouTube has (11.4m), eBay has a higher competition level. This is due to the overall number of search engine keywords between eBay and Amazon being closer than between YouTube and Amazon.
At the top right of the page you’ll see a button that says PDF. With this option, you’re able to export the entire report to a PDF which can be emailed, scheduled, or branded with a logo.