Content Analyzer can tell you how your digital content, both on and off your site, is performing by measuring social shares, backlinks, keyword rankings, and even Google Analytics data like sessions and bounce rate. The tool has two main functions - auditing your own website content's engagement (Content Audit) and measuring the reach of your off-site content (Post Tracking).
- Adjustable content audit table and workflow
- Ability to add tasks and send them to Google Calendar or Trello
- SEO visibility trend analysis for external posts
- Evaluate referral traffic from guest posts to your domain
- Integration with Google Analytics and Google Search Console
Why should you use this tool?
Everybody wants to improve their website’s SEO, but it isn’t always easy to know where to start.
Running a content audit is a great first step to take because you can find pages on your site that are old and potentially outdated, or pages with a very low count of social shares - your top priorities to improve. By going back and improving your low performing website content with optimized on-page SEO elements, you can slowly improve your website’s overall search engine visibility.
Do you have a large website? No need to worry, you can select specific subfolders (based on your sitemap files) to focus on. You’ll be able to see which pages on your site are performing worse than others and manage a plan to improve them one page at a time.
SEMrush also offers Google Analytics integration with this tool, so you can measure the bounce rate, sessions, and average session duration of the pages you are auditing.
If you write and promotes external articles, this analysis will be valuable for reporting the impact of your work. Additionally, seeing how well each article has performed will give you an understanding of what works in order to format any future campaigns for success.