The Semrush Dashboard provides you with small-scale widgets of data related to your current Projects. These widgets will provide you with a snapshot of some of the most important metrics associated with Semrush's tools.
There are two main ways to see a domain on your dashboard.
- Add it to the Domain Analytics section where it says “Add domain”
- Create a Project to track various metrics about the site
This quick guide will help you better understand what all of the metrics on the dashboard mean.
Domain Analytics metrics
- Organic Keywords: The number of keywords bringing users to the website via Google's top 100 organic search results.
- Organic Traffic: The number of users expected to visit the website in the following month or year on condition that average monthly organic traffic stays relatively the same.
- Paid Keywords: The number of keywords bringing users to the website via Google's paid search results.
- Paid Traffic: The number of users expected to visit the website in the following month or year on condition that average monthly paid traffic stays relatively the same
- Authority Score: A metric used to gauge a domain’s overall quality and influence on SEO. The score is based on the domain’s backlink profile and traffic.
The percentages (%) below each number represent the domain's change in the respective metric when compared to the previous month or year (if you select “year” in the button above the widget). Click on any of these graphs to open up a deeper report.
- Site Audit: (Site Audit) The health score of your Project’s latest audit
- Visibility: (Position Tracking) The visibility % that your main domain has for the target keywords in your Project
- Ideas to do: (On Page SEO Checker) The number of suggestions gathered by On Page SEO checker that can be implemented to help improve your landing pages’ to rank for the keywords in your Project.
- Audience: (Social Media Tracker) Your main Project domain’s audience size on the respective social media platform.
- Scheduled posts: (Social Media Poster) How many posts are scheduled in your queue.
- Mentions: (Brand Monitoring) How many times Semrush found the keyword you are tracking in your Project across the Internet.
- Toxic domains: (Backlink Audit) This is the number of toxic domains sending backlinks to your domain.
- Link building prospects: (Link Building Tool) How many domains Semrush has found that could be targets of a link building campaign for your site.
- PPC campaigns / Keywords: (PPC Keyword Tool) The number of campaigns (blue number) and keywords (green number) that are in your PPC Keyword Tool campaign.
- Ads: (Ad Builder) The number of ads that you have created in your Ad Builder campaign.
- Organic sessions: (Organic Traffic Insights) The number of sessions that occurred on your Project domain over the past month according to Google Analytics.
- Social shares: (Content Audit) the number of times your content in Content Audit has been shared on Facebook and Twitter.