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Knowledge Base
Semrush Toolkits
SEO Toolkit
Backlink Audit
Why does the Backlink Analytics report show more backlinks than Backlink Audit?

Why does the Backlink Analytics report show more backlinks than Backlink Audit?

Question

Backlinks on Semrush can be analyzed in two main areas: Backlink Analytics (for studying competitors) and Backlink Audit (for auditing your own links).

It is not uncommon to see a different number of total backlinks displayed in Backlink Analytics and Backlink Audit for the same domain. The difference between these two numbers comes down to a couple of reasons:

  • Limit of backlinks analyzed per domain: Backlink Audit is domain centric and only pulls up to 500 backlinks per referring domain, while Backlink Analytics can pull more than 500 backlinks from a single domain
  • Historical backlink data: Backlink Audit retains data on links that were lost within the last 2 months, while Backlink Analytics can go back as far as 6 months to gather this data
  • 301 redirects: Backlink Analytics is capable of detecting redirecting links while the Backlink Audit doesn’t have this functionality yet
  • Integrations: Backlink Audit can integrate Google Analytics, Google Search Console, and Majestic accounts to analyze additional backlinks that our Backlinks Analytics bot didn’t find.