How is Total Score calculated in the Site Audit tool? Question
The Total Score in your Site Audit campaign is based on the number of your total errors and total warnings that were found on the pages crawled on your site. Errors have more impact on your Total Score than warnings, so it is recommended that you address errors first if you can.
If you see your total number of issues decrease but your score remains the same or get worse, then there is likely an important error that still needs to be addressed.
Your Site Audit will also provide a list of notices. As far as notices go, you will still want to fix these issues as they still impact your SEO, but they don't have as much of an impact on the Total Score as errors and warnings have.
If you see your total number of issues decrease but your score remains the same or get worse, then there is likely an important error that still needs to be addressed. If you find that this is the case, it is likely because each crawl can find its own issues on a site.
Because of the way our bot navigates a website through hyperlinks from the main page, every crawl is different. So, there may be times when a crawl finds a new issue (pages with slow loading speed, for example) that has a strong overall effect on your score at the same time that you cleaned up some of the other less significant ones (such as fixing URLs that are too long). In such a case, your site’s total number of issues could go down but your score would also go down.
Remember, errors will have more weight on your total score compared to warnings and notices. Make sure you are addressing any major issues your site may have (errors) so that you can ensure you are making the best efforts to help lower your overall score.
You can track the total number of errors, warnings, notices, or specific issues that Site Audit finds on your site over time with the Compare Crawls and Progress reports in the tool.
For the full list of issues that Site Audit checks for, read this FAQ: What Issues Can Site Audit Identify?
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