Whether you are looking to create an engaging blog post, e-book, or even a podcast, you'll need to find an interesting topic with an eye-catching headline. This is where our Topic Research tool will become your best friend.
Following trends and finding big buzzworthy topics is just as important as creating the actual content itself.
Our new Topic Research tool will streamline this process for you. All you need to do is think of any topic or keyword of interest and type it into the Topic Research search bar. You can target your search by country and city to ensure you are only getting ideas for the location you intend to target. From here you will be given a huge list of potential subtopics that are broken down into their own individual subtopic cards.
Once you’ve studied the ideas cards and selected a subtopic, you can save it as a content task in the Marketing Calendar either directly from the front page or from the ‘Favorite Ideas’ tab. Click on the ‘Schedule content task’ button with a calendar icon to send to your marketing calendar. Not only can you send a task to your marketing calendar, but you can also create an SEO Content Template from a subtopic.
If you already know the domain that you want to search for content from, you can enter that domain, if there is an article on this domain that’ ranking for your searched subtopic we will mark this card as green, as well as provide a link to this article. Once entered you will see if the site has content for this subtopic. This option is located in the search bar directly next to the location drop-down. You can also enter a domain directly from the setup page before you start generating topic cards. This option can be really helpful if you want to analyze your competitors and see if they have content on their site about a specific subtopic. It can also be helpful when analyzing your own site to ensure that you are not creating duplicate content about any subtopic that you research.
One of the more convenient features of Topic Research is the ability to target your topic cards by specific location. Next, to the search bar, you will see a drop-down menu that will allow you to pick what country, region or city you want to target. The resulting subtopic suggestions will be based on your competitors in that specific location.
You can hide any topic card that you find irrelevant by clicking on the eye icon next to the topic.
You will also be able to sort your topic cards by either volume, difficulty or topic efficiency. This saves you time when deciding which card you want to work from.
Each topic card will initially show you the top three headlines for the main keyword. However, you can expand this number to the top 10 headlines and titles by clicking on the topic card. This will expand your lists of headlines to show the top 10, prioritized by the number of backlinks the pages have.
It’s also important to note the bullhorn icon to the left of the headline. This will indicate to you the highest resonating page.
The highest resonating pages will have a green bullhorn, normal and medium resonating pages will have blue and light blue colors while rarely mentioned pages will display a greyed out icon.
Generally speaking, headlines that are phrased as questions usually appear more attractive for users to click on. This type of content is seen as more engaging with users (especially how-to articles) and they can have a higher chance for you to get those incredibly important Featured Snippets!
With all of this in mind, it would be beneficial for you to be researching which questions are being asked about your specific topic.
Within the cards view you are able to filter out your questions by a certain search phrase such as what, how, why, is, are or any other interrogative word depending on the question. This will let you narrow down your list of questions to only include a specific search intent.
If you are still interested in more ideas, you can see all of the related searches to your subtopic at the bottom of the topic card. You can click on any of these related searches in order to start topic research for that term.
In case you are just interested in different ideas to write about there is the Mind Map view which you can switch to at any time. This view is essentially a more visual view of your topic cards. This view shows you related keywords and hot headlines, as well as related searches for their combination with the seed keyword in a more illustrative setting.
Once you have decided which content ideas are going to be the building blocks for your content plan you can proceed to the Favorite Ideas tab. This is where you will be able to see all of the subjects and topic cards that you’ve stored for future use.
Finally, you can export all of your favorite ideas to an excel file by simply clicking on the green export to XLS button in the top right. Please keep in mind that at the moment free users are limited to two searches before a user has to subscribe.
Now that you have your content ideas ready and developed, learn hope to really jump up your blog presence with our helpful toolkit !