Whether you are looking to create an engaging blog post, e-book, or even a podcast, you'll need to find an interesting topic and an eye-catching headline. Topic Research will streamline your research and content creation processes.
To begin, all you need to do is think of the topic or keyword of interest that you want your website to cover and type it into the Topic Research search bar.Please keep in mind that at the moment free users are limited to two searches before needing to subscribe and continue using the tool.
Searching by a Location
You can target your search by country and city to ensure you are only getting ideas for the location you intend to target.From here you will be given a huge list of potential subtopics based on existing content which can be found on the internet related to your topic.
Searching by a Domain
If you already know the domain that you want to search for content from, you can enter that domain; if there is an article on this domain that ranks for your searched subtopic we will mark this card as green and provide a link to the article. Once entered you will see if the site has content for this subtopic.
This option is located under the search bar.
This option can be really helpful if:
- you want to analyze your competitors and see whether they have content on their site about a specific subtopic
- you want to analyze your own site to ensure that you are not creating duplicate content about any subtopic that you research
Generating Content Ideas
Once you’ve entered your topic and clicked on the ‘Get content ideas’ button, Topic Research generates a list of potential subtopics that include:
- Related searches
For your convenience all this data is displayed in three different ways that you can switch between.
The content ideas are shown in the form of cards with subtopics. By default the trending subtopics marked with a fire icon are shown first.
Trending subtopics are the most popular subtopics over the last 60 days across the internet. This means that the number of articles on these subtopics is growing and it could be a great opportunity for you to follow a trend. You can easily disable this feature by using the slider on the top.
You are also able to sort your topic cards by either volume, difficulty or topic efficiency. This saves you time when deciding which card you want to work from.
You can hide any topic card that you find irrelevant by clicking on the eye icon in the drop-down menu of the card. Note that the card will disappear forever if you dismiss it.
This section brings a different perspective to your content ideas. Here you can find top 10 headlines, questions, subtopics and related searches, which comes in handy if you want to shorten your research.
In case you are a visual person there is the Mind Map view that you can switch to at any time. This view is essentially a more visual presentation of your topic cards. All of the information will be the same. You’ll see your topics, headlines and questions, as well as related searches for their combination with the seed keyword in a more illustrative setting. Trending topics are highlighted with red.
Each topic card will initially show you the top 3 headlines for the main keyword. You can expand this number to the top 10 headlines and titles by clicking on the topic card. The top 10 headlines are prioritized by the number of backlinks the pages have.
It’s also important to note the bullhorn icon to the left of the headline. This will indicate to you how strongly the page resonates with your audience. The highest resonating pages will have a green bullhorn, normal and medium resonating pages will have blue and light blue colors, while rarely mentioned pages will display a greyed out icon.
Hover over the icon to get more details.
Generally speaking, headlines that are phrased as questions usually appear more attractive for users to click on. Question-and-answer content can be seen as more engaging to users (along with how-to articles) and they can have a higher chance for you to get those incredibly important Featured Snippets! With all of this in mind, it is beneficial for you to research which questions are being asked about your specific topic.
Within a card, you are able to filter out your related questions by what, how, why, is, are or any other interrogative word, depending on the question. This will let you narrow down your list of questions to only include a specific search intent.
If you are interested in more ideas, you can see all of the searches related to your subtopic at the bottom of the topic card. You can click on any of these related searches in order to start a new topic research for that term.
Once you have decided which content ideas are going to be the building blocks for your content plan, you can add them to your favorites ideas — just click next to a headline or a question to get back to them later.
To proceed working with them, go to the 'Favorite Ideas' tab. This is where you will be able to see all of the subjects and topic cards that you’ve stored for future use.
You can export all of your favorite ideas to an Excel file by simply clicking on the green export to XLS button in the top right. The XLS file brings you all this data divided into six columns:
- Potential resonance
- Content idea
- Search volume
Integrating with Marketing Calendar
Once you’ve studied the ideas cards and selected a subtopic, you can turn it into action plan right away. Save it as a content task in the Marketing Calendar by clicking on the ‘Schedule content task’ button either directly from the front page or from the ‘Favorite Ideas’ tab.
If you haven’t set up a Marketing Calendar before, the wizard will prompt you to create a calendar in no time. You can edit an activity title and set a deadline. You can either choose your campaign to designate the activity to or create one later. Once your activity has been created, click on the grey box on the top right to go to your activity and edit it.
You’ll be transferred to your Marketing Calendar, where you can set a status for your activity, add a description, specify tasks and assign them to your colleagues! Find out how to work with the Marketing Calendar tool with this manual.
Integrating with Trello
You can also send a task directly to Trello from the front page or from the ‘Favorite Ideas’ tab — just click on the Trello icon next to a subtopic and choose a Trello board to send it to.
Integrating with SEO Content Template
When you feel you’re ready to start writing, you can create an SEO Content Template from a subtopic. It’s that easy — click on the ‘Create SEO Content Template’ button either directly from the front page or from the ‘Favorite Ideas’ tab.
SEO Content Template setup will open in the next browser tab with your keywords inserted. Click on the ‘Create SEO Content Template’ button to get actionable SEO recommendations for your future article.
Find out what the tool gives you with this manual.
Now that you have your content ideas ready to attack, you can check out some of the other tools in our Content Marketing toolkit that will help maximize your marketing efforts.