In order to keep up to date and maintain the highest quality of backlinks, you need to make sure you are constantly checking out the changes in your backlink profile. The Backlink Audit Tool’s Lost and Found report manages all of the backlinks in your profile that have been newly acquired, lost or broken.
Keep in mind that new backlinks will also appear after integration of Google Search Console, Google Analytics, Majestic or when uploading your own CSV file.
New and Lost Backlinks
You’ll see in the bar graph at the top of your report how each category (new, lost, and broken) of backlinks has performed daily over the last 60 days. A longer timeframe is reflected in the table below the graph, as it shows "lost forever" links as well.
If you just wish to view the number of new backlinks, simply uncheck the boxes next to broken and lost to only see new backlinks.
This graph is perfect if you need to track the link building results of a PR, SEO, or content campaign. It also gives you the ability to see if any of these newly acquired links are harmful or not because you can check their Toxic Scores in the table below the graph.
Broken backlinks are backlinks that are located on a source page that returned back due to an error code on that page, which can be caused by a number of reasons. The exact error code will vary from link to link but it is in good practice to contact these website owners to help them fix a possible issue in an attempt get your backlink back.
Identifying backlinks that are now broken gives you the chance to resolve broken link issues as soon as possible. This way, broken backlinks will not build up and cause a larger negative impact on your SEO down the line.
Lost backlinks are links you have lost within the past 2 months. What this means is Google might still be considering their value when it comes to analyzing your domain’s backlink profile. Since the link was lost relatively recent, you still have a chance to recover that link and maintain your SEO status.
Finally, “Lost forever” are the list of backlinks that were lost more than 2 months ago. These backlinks are no longer taken into account by Google because they have been disassociated with your site for enough time for them to see that it is gone. While this can be a good thing if those backlinks were potentially harmful, it also means these links are harder to recover so it is usually best to focus your link building efforts in a different area.
Monitoring Your Success
When monitoring these backlinks you can choose to analyze each group individually, or all of your backlinks at once. The new backlinks group will let you monitor your new links as they come in and evaluate which links are going to bring helpful results and which links you are going to have to take action with right away. If you are working within the broken links group you may want to reach out to these websites and see if you can work with the site owner to fix the error that’s causing the broken link. This can help build a relationship with these domains that could help your site down the road. If you are analyzing links in your lost tab, these links are recently lost so you still have the chance to regain them and maintain your backlink profile.
Filtering Lost and Completely Lost Forever Links
You may notice that when you switch through each group of backlinks, the “completely” filter also changes depending on what group you are in. So if you are analyzing your lost forever backlinks, this filter will now read as completely lost forever.
This filter will allow you to see all of the referring domains linked to your website. So for example when you select the “completely lost forever” tab you will now only be seeing those domains that removed all of the links to your site. By seeing this you can ask those domains directly and try and recover your link.