Configuring your Backlink Audit Tool can be completed in three easy steps and can ensure you are getting the most accurate backlink data for your SEO campaign. In the setup window, you will need to specify your domain and brand settings, select the categories in which your brand touches on and select the countries associated with your target audience.
Step 1. Setting up Your Campaign Scope
Setting up your domain and brand settings is key for SEMrush to be able to pull the most accurate results for your backlinks. The Backlink Audit Tool will automatically track the project domain name you specified when setting up your project. The Backlink Audit Tool gives you the option to choose between four different domain types to track. If you are choosing to track just a “www” domain you will be limited to backlinks that are just linking to that specific domain as opposed to non www which covers a specific subdomain (ex https://example.com/).
Step 2. Setting up Your Brand Name
You also have the option to enter and track your official brand name. This can be helpful if your brand name differs from your actual domain. We ask you to specify this information to ensure the tool will pull the results for the different anchor texts. We need to detect all the branded and compound anchors that contain your name and target keywords because your estimations for your backlink profile can be harmed by the percentages within different anchors.
By entering your brand name you are able to detect all the branded and compound anchors, thus ensuring you are receiving the most accurate toxic score possible. For example, if you have a domain that is “phillyicecream.com” but your brand name is actually Philadelphia Ice Cream Shop, this option allows you to make this specification.
Step 3. Select Your Domain Categories
The domain categories setting lets the user select from over 20 various domain categories, ranging anywhere from Science to Finance. There is no limit on the number of different categories you can select, allowing for best results possible when auditing your backlinks.
Each of these categories is main level categories determined by Google. For each keyword, URL or domain, Google sets topics that it believes are most relevant. For example, SEMrush.com would look something like Internet & Telecom > Web Services > Search Engine Optimization and Marketing. In this example “Internet & Telecom" would be the main level category, “Web Services” is the first subcategory as it is more concrete in its search and “SEO and Marketing” would be the final subcategory because it is the most detailed and gives a specific description of your domain’s services.
Step 4. Select Target Countries
One of the issues that can arise with backlinks is having links from domains in foreign countries or in languages that are not relevant to your site. The main point for quality backlinks is having the majority of your backlinks in the same language as your website. You may notice that your site is being attacked by link spam. This attack can be far easier to identify if the attack is coming from countries that have nothing in common with your website or the products that you offer.
The Backlink Audit Tool lets you determine the country associated with your target audience during initial setup. You may want to select multiple countries based on your audience. Say your website is based out of the United States but you know you have a large customer base in Russia. It would then be ideal to set up your Backlink Audit Tool to track backlinks in both Russia and the US. Depending on what locations you are going to target, the Backlink Audit Tool gives you the option to specify your brand name in multiple languages.
Connecting to Google Analytics and Search Console.
After you've set up your configuration settings and started your audit, you can connect Google Analytics and Google Search Console to increase the accuracy of the audit. Find instructions on how to connect those to SEMrush here.