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SEO Dashboard


SEO Dashboard is a small-scale analytics report that provides quick insights into what’s currently going on with your or your competitor’s website. The dashboard comprises a set of widgets that display report excerpts from the most valuable and widely used SEMrush SEO tools.

These tools include:

How Does it Work?

Monitoring your website on an ongoing basis is grunt work. Using the SEO Dashboard is an easy way to break the routine.

An SEO Dashboard can be generated in a matter of seconds - all you need to do is create a Project. You can find SEO Dashboard on the top of the left-hand navigation menu. Choose one of your ongoing projects from the list or set up a new one.

Please note that using SEO Dashboard requires having at least one project on your list. You can switch between projects using the drop-down list on the top of the page.

As you are directed to the dashboard you’ll see all available data for the selected project. This includes data from basic metrics like Bounce Rate and Backlinks to On Page SEO Recommendations. All of the website’s key metrics and tendencies will be found on this one page.

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The data you see in each widget originates from a tool or report in the SEMrush SEO toolkit. If you want to get more detail, press the ‘View Full Report’ button at the bottom of a tab. You’ll then be redirected to the corresponding tool or report.

You can even customize the layout of your dashboard by moving around the individual widgets. Simply hover over the top of the widget you want to move.

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Keep in mind that the data in each tab of the SEO Dashboard is refreshed with a different frequency. This will depend on how often the data is refreshed in the original tool.

Seeing an empty widget indicates that one of the SEMrush tools hasn’t been set up for the given project. To solve this issue you can set up the needed tool right from the dashboard. The image below shows where you can start a Position Tracking campaign directly from the dashboard.

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Traffic Data

Traffic Analytics gives you estimations of your rivals’ domains’ traffic and visitor behavior. These are essential for benchmarking, identifying your competitors’ strengths and weaknesses, and refining your own marketing strategies. 

Traffic Analytics gathers information about tens of millions of visits per day, but it still can’t embrace the whole Web. If you’re a smaller site there’s a chance that the data won’t be enough to display precise statistics for it.

Google Analytics

For your convenience, we’ve added a possibility to switch between Traffic Analytics and Google Analytics reports. If you are interested in collecting the most recent and precise data you can connect Google Analytics to the SEO Dashboard.  

To connect your Google Analytics account, navigate to the gear icon in the top right on the dashboard. Once here you can choose which Google Account you wish to connect.

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Additionally, you will be able to track even more data, including charts for the following:

  • Metrics (users, sessions, bounce rate, etc)  
  • Goal Completions
  • Top pageviews

See below how the Metrics charts bring you a visual depiction of your GA metrics. The Goal completions chart shows how well you are completing each specific goal. The top pageviews show the pages bringing you the highest percentage of views.

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Google Search Console

SEO Dashboard also has the ability to integrate with your Google Search Console account. This will give you even more data regarding a search query. This includes total clicks, total impressions, average CTR and average position.

Once connected with GSC, SEO dashboard will produce an interactive graph that allows you to view any of the aforementioned data sets.

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Help Us Improve

We are doing our best to tailor our tools and reports to meet our users’ needs. If you haven’t found the date you need or if you would like to have more widgets at hand, please don’t hesitate to press the ‘Suggest widget’ button.

This is located both at the bottom of the page, below your reports. You can also choose to send feedback through the green lightbulb icon in the top right next to your settings.

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We promise to consider your feedback and continue adding more tabs to support your needs.

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